Search Engine Optimisation
SEO - Search Engine Optimization
Search Engine Optimization is a must for every business. SEO helps to gain brand recognition in the online market. It requires considerable expertise and planning.
Search Engine Optimization (SEO) is a step by step technical and analytical process of optimizing your website according to the search engine standards. It helps the website rank higher in search engines for the targeted keywords. It helps in generating new leads, increase brand awareness and recognition, cross-sell and up-sell to existing customers, promote events, market products and services, improve customer relationships, enhance customer education and increase sales. SEO techniques, in general can be categorized as On-Page Optimization and Off-Page Optimization.
SEO is not an EXPENSE, its an INVESTMENT with a guaranteed ROI .
SEO (search engine optimization company)
Webrinth Technologies is a SEO Company on which you can completely rely on. We provide regular SEO updates as well as timely analytics reports. An effective website promotion helps a website to be found through a wide range of internet search engines (Google, Yahoo, Bing [MSN] , AOL, Altavista, Rediff etc).
We are a Indian SEO Company which offers cost effective SEO services to our clients in India. Our approach is result oriented. We device appropriate strategies for our clients which are unique to them. This helps us to ensure good ranking results to our clients’ website and helps to bring the clients website higher in the search results.
Our SEO campaign includes Keyword Research, Meta Tags for keywords and description, content creation and/or recommendations for existing or proposed content, Submission / Resubmission / Listing to major search engines and directories [Directory listing /submission], tracking status of various keywords used, updating on latest search engine ranking formulae or algorithm and we provide timely Analytics Reports. Thus even the business owner knows how his online promotion is progressing.
The SEO(Search Engine Optimization) Process
There are many strategies that can be used to optimize a website for search engines. By implementing both on-page optimization and off-page optimization strategies, website rankings will increase and thus help increase your online reputation.
- Reporting and Goal Setting
- Content Strategy and Optimization
- Page Optimization
- Social Bookmarking and Link Building
Keyword research involves identifying a group of keywords that users will use to search your website. This step is the basis of search engine optimization process. All the further steps are based on Keyword research. Keywords that are researched should have a high usage by searchers and relatively low competition within the search engines. A good amount of time is needed for this step as all the further steps depend on Keyword research.
Next Step is competitive analysis of the website against its 7 – 10 biggest competitors. We understand their strategy and plan out SEO strategy accordingly.
Reporting & Goal Setting
After keyword research we have to start working on the actual website. For this we have to first ascertain the current state of the website. A complete report of the website is generated and changes to the pages of the website are determined and a strategy is formulated. Doing so ensures that we know the areas on which work needs to be done and the areas that need more attention. It also provides a baseline against which to gauge the subsequent campaign’s success.
Content is King.
Today orignal and quality content is what visitors and search engines seek. Its of utmost importance that a website has a content thats capable of building a following in the market.
Page optimization is an important step in Search Engine Optimization. Following are the essential elements in page optimization
- Page Title
- Targeted Keyword
- Site Map
- and many more . . .
The title of the page should be appropriate from the search engine point of view.
It’s difficult for search engines to read images and non-text content. Hence it is essential to design the website navigation in such a way that it’s easy for search engines to decode.
It is essential to embed targeted keywords in page content.
Developing a site map that includes a well-organized list of links to all the important pages of your site and includes a text link to the site map on your home page is the ideal way to make sure that all the site’s pages are indexed by the search engines when they visit the subject site.
Search Engine Optimization Company
Webrinth Technologies is a website development company and a digital marketing agency that provides a host of services in SEO.
Here are some interesting facts about online marketing : -
- Almost 3 billion people are using internet daily.
- 80% of internet users own a smartphone.
- 93% of online experiences begin with a search engine.
- Google owns 65-70% of the search engine market share.
- 70% of the links search users click on are organic
- 70-80% of users ignore the paid ads, focusing on the organic results.
- 75% of users never scroll past the first page of search results
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position and 7% of organic clicks go to the #3 position.
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